Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.4
  • Adult Rating: 4+
  • File Size: 119.93 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 375,955 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Steps..

    By Madk1468
    Why don't I get calorie credit for the steps ive walked. I have synced everything (iPhone, apple watch, and settings, etc.)
  • Disappointed in recent changes

    By 2bea9
    The reason I started using this app was because it specifically interfaced with Fitbit and strava in the free version, making it so easy to look at both your food intake and exercise. Now to link any fitness apps, you have to go premium. I think this is really unfortunate. I'm switching to MyFitnessPal.
  • Love this app

    By Djwadebus
    This app is great!
  • It works

    By Dhulkster
    Only challenge is the disparity in calories for the same item.
  • Love it

    By Fitbit forever
    I know some have said they don't like that they had to pay for the upgrade so you can link up to Fitbit but really who of us would go to work for free😲😲 🤷🏼‍♀️🤷🏼‍♀️ The app is Worth the money because I like the make your own recipes calorie count and it's reminders to log in 🤗🤗also it links up with my Fitbit 👍🏻🤗🤓
  • Great app!

    By Misaki0329
    Easy to log everything and I am losing weight.
  • Keeping track does work...

    By PThom726
    Daily reminders are great… Because I do forget, even though I've been doing this for several months now. it is easy to overlook a few bites here a few sips there. it adds up. I have not had the time to figure out all the different features this app offers, including photographing meals. I find hunting for the same foods over and over tedious. i've not been able to set up a Favorites menu, and that would save a lot of time. overall, I've lost just under 20 pounds in the last two months. I eat whatever I want… but I am much more conscious about how much of it I put into my mouth. I do like the reminders and encouragement.
  • New update won't let me load information.

    By slnally42
    This new update isn't letting me load any of my nutrition, social info, or badges.
  • Not available with my Fitbit

    By Noteasygame789
    I have used LoseIt religiously for a couple of years + and it always connected and fed my calories into my Fitbit and told me whether I got the Fitbit bonus. All of this is now only available with premium.
  • Great weight tracker!

    By Jentelarga
    Awesome tool to help you lose weight.