Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.6
  • Adult Rating: 4+
  • File Size: 127.13 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 438,680 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Amazing!

    By LesbianLuver
    Thanks to this app I’ve managed to lose five pounds already within the past few weeks!
  • Great app!

    By Muneraven
    This app is easy to use to log what you eat. It has just the right amount of encouragement...not corny-level but genuinely helpful. So glad I found it. P.S. Have lost over 55 pounds using this app.
  • Best app

    By amp684472
    I love this app, I think the features are amazing. The scan food feature makes tracking calories painless. Tons of foods listed, has helped me loose weight and maintain. Also helps me get back on track when I’ve gotten careless.
  • Family Sharing not for Subscriptions

    By Gk904
    Buyer beware. Even though the app says they support family sharing, that is only for the free app, not the paid subscription. You and your wife want to use it? That’ll be two premium subscriptions please.
  • Easy to use

    By Simui4ever
    Logging the food is easier than I thought. They gave a huge installed library. I wish the features I cant use were hidden(morning snack) and I don’t want to upgrade. I like that I don’t get a ton of push ads. I have the basic package and they try had to get me to upgrade but that’s ok.
  • Eh but more than 2 stars

    By Charlie2427
    I’m upping my review from 2 stars to 3. While I still think that it is BS that you need a premium account to sync your Fitbit they gave a horrendously cheap upgrade for the year for the app so I caved and I am giving it a shot. Honestly I don’t see the big difference between basic and regular and if it wasn’t given out at a major discount I wouldn’t have even bothered with it. They offer “insight and meal plans” all the things you forget to read and don’t really care about. What I would like to see is more in depth nutrients. How much iron is in this food what about potassium even if they are estimates it is nice to see. I am actually amazed that it’s not available. I would also like more options on the water button for make it more convenient instead of just 8oz add a 4 and 12 oz too. When this subscription is over I can’t see myself renewing it. It’s just a basic tracker, nothing special.
  • Discipline booster

    By Elisachaya
    Lose It makes losing weight I gained during a three week evacuation due to fires a simple process. I can see how long it took to lose ten pounds when I used the app two years ago, and what worked, and just copy that! This makes it easier and increases my willpower.
  • Really works

    By Ole Bessie
    This really works! Counting calories has encouraged me so much with what I eat and then exercising as well.
  • Awesome app to track your calories and nutrition

    By Dpwilton999
    I’ve used this app for several years. Whenever I need to get back on track and lose a few pounds, this is definitely a helpful tool. I cannot recommend it enough!
  • ❤️❤️❤️

    By veggieapps
    Best way to track calories and so much more!