Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.12
  • Adult Rating: 4+
  • File Size: 122.27 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 378,372 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Great app.

    By Jgoblueb
    Love the app. Perfect for tracking weight, meals and exercise.
  • If I can do it....You can do it!!!🤷‍♀️

    By Cocoamoe@1123
    I stumbled on Lose It by accident!!😊 Feeling down & depressed, I was playing with my phone, and this App popped up, so I started looking at it!!!🧐 OMG!!😯 It counts calories!!! It figures how many calories you should be eating for weight loss!!! This is a wonderful App!! I love the scan barcode, if you can’t find something scan it!! Since the end of August......I have lost 23 pounds!!! ☺️ It is not a lot..... but it’s better than sitting on the couch eating potato chips!! Now I feel better about myself and I get up and move!!!😊 Thank you for this App!! Try it out....start logging for a day....then try another day. Pretty soon you will want to log everything you do with great excitement, and will see and feel the weight loss!!☺️
  • Fitter at 52

    By sam.w.t.
    Fabulous app! Easy to use! Have recommended it to many friends. Love this app!
  • Great app

    By Teddy w n
    The only thing that I've noticed is that the calculation, occasionally, is off on calories intake. This app has helped me lose weight and realize my intake. It's often easier than Google.
  • Thank you for this app!! Follow the plan and you'll lose weight!

    By Cmarie73
    Easy to use. Free version is fantastic! I made it to my goal and lost 30 pounds in less than 90 days and I upgraded to the premium and have improved my sleep and nutrition. Worth the upgrade. 8 month user. So happy with my results!! The app made it easier.
  • Great weight loss and fitness app

    By Cbjnj
    I love this app and would have given it five stars if it didn’t keep needing to reboot every couple weeks and say this was a one time process and go through this long restart. I love that it has brand name and restaurant food to make it easy to keep track of calories.
  • Has nothing on MyFitnessPal

    By Lost90lbs_SoFar
    This app tries to charge you for all the services MyFitnessPal provides for free, like syncing your Fitbit or logging the next day’s meals. I am switching back to MyFitnessPal.
  • it works

    By SHJ12
    i bought premium only as a motivator to use the app tbh. used to use myfitnesspal which was fine but i actually prefer this interface. it seems to load food choices more quickly as you type (compared to other app). the scale in the top left corner should be for recording weight, not random tips about what’s included in premium though.
  • Amazing

    By Sabrina98014
    I love this app
  • Awesome app!

    By phile of the future
    I finally decided to start keeping track of the calories I eat and try and stay under a goal. This app has helped me a ton by making it SOOO easy to track them. While also reminding me that I am trying to get healthy. Love this app. Don’t waste your time with under armors!! Ha