Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.6.5
  • Adult Rating: 4+
  • File Size: 184.42 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 576,656 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Pretty good!

    By This book rocks!
    It’s easy to use and intuitive. He only thing I wish it had was a way to add recipes by copying in a URL from the web.
  • Easy!

    By WhataWaste-62y
    I love that you can find foods easily and the micronutrients are right there. Thanks!
  • Good app

    By Journey80.0
    Like this app but don’t like that you have to upgrade to record your water intake. Otherwise pretty comprehensive
  • Like it - needs more exercise options

    By NaRae66
    I’ve used My Fitness Pal (free version) for a few years, and like it a lot, although found its food tracking cumbersome to navigate at times. I gave your app a try and really like the food tracking portion, but your exercise tracking is very limited. MFP allows you to select certain workout actions / machines / circuits so you’re able to use one app for everything. Your app needs to expand this area. I’ve given yours a try for a few months, but i think I’m going back to MFP. I’ll keep checking back.
  • Loose it

    By JudithLPN
    Like this app! It’s easy to record my food and exercise. I go to a weight lose class and I take my tablet to show my food list. They have a complete list of foods including Vegeterian food. I am a flexetarian( some chicken eggs- no beef)
  • Like it, but not notifications

    By squigglybee
    I do like this app pretty well, but the notifications are usually wrong. It tells me in the morning I forgot to log my dinner when I didn’t. I did log it, and made sure to mark finished logging. Not sure why it keeps doing this.
  • NGB

    By bourdwalker
    Finally a diet where I can eat anything and lose weight! Just got to be careful of how much, which is easy if you log faithfully. Whenever I use the app, I lose weight; when I don’t I gain. It keeps me so aware.
  • Great

    By Devilbdatchicko
    App is actually really good and that’s me not even using the preliminaries. Track my calories, along side with daily gym visit n some gnc pills losing weight
  • Weight app

    By Ladybuy2020
    This is a great app, so easy to use. Would recommend it to anyone. Just scan the barcode of the item your eating,Keep track of the calories for you.
  • Decent product but...

    By rd def
    Ruined by getting constant pop ups to upgrade. I’ll be leaving altogether if it doesn’t stop.