Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.5.18
  • Adult Rating: 4+
  • File Size: 155.08 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 10.0 or later.
Score: 4
From 554,790 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.



  • Love love love!

    By Netty_G
    I was hesitant to purchase this app bc I’ve tried many meal tracking apps that weren’t fitting. But within the first week of using this app I saw results. It’s been 3 weeks and I’ve lost almost 10 lbs. hoping to track my goal by December. I must admit I’m a little obsessed with this app. Highly recommend!
  • GREAT app!

    By mefolse
    This is by far the easiest app for tracking the food I eat that I’ve tried. It really helps me stay on track with my weight loss goal. I usually don’t recommend apps but I have recommended this app to many other people because it’s so helpful. 🦋
  • Please fix new bugs in most recent updates

    By R Allen Allen
    I’ve been using this app for years now to track both calories and macros with great success, but the updates from the past week have caused the app to freeze every time I enter any information. I have to close the app and reopen it, and even that sometimes isn’t enough to unfreeze it. I hope this is a known bug and gets fixed soon as I really love using this app and have recommended it to everyone I know that is looking to track weight loss progress. If this problem gets fixed, I would definitely give this a five star review.
  • Good app, but needs additions

    By MizGreenJeans
    I like using this app. But I am following a low carb diet and really need this to show and allow us to record net carbs not just total carbs. I don't want to switch to just a carb app, I want this to allow me to specify to record only net carbs. It would make it so much better.
  • It works for me!

    By Stevie doobie doo
    I’ve been using loseit on and off for four years. I like that it’s simple to use and has a good food library. It’s almost perfect for what I need but there are a couple of things that could be better. The ability to eliminate inaccurate food macros on some products would be great, eliminate duplicate food items in the library, accurate calculations of macros to calories too. Overall it works within a certain level of tolerances. I’ll keep using it even with those minor flaws.
  • Finally Losing Weight

    By Pugmom59
    This app is so easy to use and very helpful. I was never one to keep a food journal but this is super easy and lets you know how much you should be eating a day. I think the best feature is being able to scan the barcode on foods you eat. Also, there is no food or restaurant that I have found that is not on their list
  • It’s up to me

    By JustDoIt49er
    Lose it is a really good tool so long as I am using it with diligence. Coupled with good mindfulness practices, I think I will “lose it” over time. No quick fixes; just disciplined focus.
  • Awesome sauce !!!!

    By Man with a truck
    Great app , I’m a trucker already lost 4 pounds in one week
  • Recommended

    By 12309643
    This app has really helped me become more aware of not only my caloric and nutritional intake, but has made me more conscious of my eating patterns. My only recommendation is that the water intake tracking should be part of the free app functionality, not paid subscription - just my humble opinion.
  • Going downhill, fast

    By Lifecake devotee
    When I first started using Lose It! on July 1, 2018, I loved it. Within a couple of weeks I sprang for the Premium version and for a couple of weeks, I was glad I did. Ever since though, the app has gone straight downhill. I have entered my data faithfully (daily) for close to three months (ever since July 1st), yet most of lost. The “Insights” Lose It! used to send me (‘we notice on days when you eat eggs you stay on track better than when you don’t, etc) ceased more than a month ago with no explanation. The social piece of the app - that which allowed me to see the progress and inspiration messages of other users and to post my own - was discontinued within a few weeks of me paying for Premium. Each week I get the same message that I haven’t been using the app long enough to make predictions about my progress. By the end of the week it makes a prediction, and then the same silly song and dance starts next week. Lose It is unreliable at best and it’s so disappointing because it used to be great! I definably advise against paying for Premium - there is no benefit to having it anymore.