Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.2.9
  • Adult Rating: 4+
  • File Size: 127.30 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 447,986 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 60 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • Wrong language

    The app is awesome. Very user friendly! I used it then stopped, and back at it again only this time my dates are in a different language! I have been emailing to find out how to change it back to English and no response! Help!
  • A life-changer!

    By banditress
    I’m an avid exerciser but in spite of being highly active, the pounds just slowly crept on until I decided I needed to do something about it. This app has changed my life, weight I thought I could never lose are finally coming off, and it has been so easy! I’m already more than halfway to my goal of getting back to my high school weight and I have no doubt that I can get there and stay there! I would absolutely recommend this app to anyone who wants a simple way to lose weight.
  • Great app

    By Lisaps320
    This is a great app. It's very user friendly. I am very impressed by the wide range of of barcode entries even with off brand foods. There are only 2 things I would like to see change. I really wish I could connect my Garmin VivoSmart to the app for "live" data exchange and in the premium version it just makes sense that the image of a scale on the top left hand side would give you easy access to your daily weight entry. Other than that, really great app and I would definitely recommend it to friends and family. Which I already have. ;)
  • Pay by the Month

    By AmethystDawn
    I used to be a premium member, but I can’t afford the yearly charge. I wish they’d break it down to a monthly. Every time I see the “only such and such a price monthly” followed by “charged once a year,” I get really frustrated. It’s easier to pay a small charge monthly than a yearly charge. It’s not expensive, but for some of us, a monthly bill works better. Otherwise I’ve been on LoseIt for 5 years. It’s great for tracking and I always keep a food journal, even when my weight is fine.
  • Best weight tracking app out there

    By jmlopez0728
    I’ve tried quite a few apps and this app kills them all. Great work on it guys! Helped me lose weight more than once. Helped me track goals. Helped with joining challenges and setting my bars higher.
  • Easiest Calorie Tracking app I’ve ever used

    By Lplaflower
    I prefer the interface of this app to Weight Watchers and My Fitness Pal. Syncs easily with my Fitbit and scale. Love how easy it is to view trends and modify behaviors based on my personal historical stumbling blocks. Great app
  • It’s nice

    By majlizard
    It’s great
  • Great tracker

    By tracker 99
    It’s easy to use and track not only your calories and exercise but also you can look at cabs, fats, and proteins to make sure you’re doing it in a healthy way.
  • Awesome! Has really helped me.

    By Mike.Wells.US2
    Really digging this App! Once you’ve entered your info and goal weight, it’s so easy to log cals daily and actually drop weight. I’ve never counted calories before, so wish i’d found this years ago. It’s helped me become way more intentional with eating, and not snacking/bored-eating.
  • New update crashes constantly

    By Thetom42
    Loved it before and the new update was okay until it started crashing randomly all the time