Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.12
  • Adult Rating: 4+
  • File Size: 122.27 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 378,098 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.



  • This app is amazing!!!!!

    By E2 Ash
    I totally would recommend this app to anyone who is looking for a challenge!!! It has changed my life and has adapted to my personal life as well. It has multiple settings to change to your personal traits and lifestyle, as well as a variety of foods and workouts to choose from!!! Best app ever!!!!
  • Love this so much

    By Bkbttm
    This is the absolute best tracker I have ever used and I've used them all. I love how it breaks out the calories with your protein carbs and fats . Even the free app is awesome.
  • Best

    By Lynnp59
    This is the first thing I have ever try and it work so Thank you.
  • Great App!

    By Iphone4user-jw
    This is a great tool for anyone on a weight loss journey. Helps track foods, counts calories for you. Counts calories burned based on info you input. Gives you daily parameters to meet your goal by goal date!
  • So far, great...

    By The lord of my life
    Massively better than the horrible nutrisystem app.... this one is very easy to find and enter foods, and scans even the nutrisystem foods.... fast, efficient... I could use a better weight loss chart since this shows pounds in teeny-tiny increments... but overall, a very good and helpful app.....
  • Latest version crashes.

    By Lsmander
    Can’t open this newest version.
  • Watching the data is motivating

    By 15 down 10 to go
    I love this app. It has allowed me to see patterns in my diet and actually change my dieting strategy to match my natural patterns which has been more successful for me. Also watching my weight line graph trend down is always happy. I only have the free version but def recommend
  • Nice App to Track Intake and Progress

    By LakeGirl, The Original
    This is a nice, user-friendly app to track intake and weight data. The weight graph is a picture of where I was and where I want to go. Recording meal items is easy. My doc asked how I lost weight and I recommended this app.
  • Total transformation partner

    By Momarsha
    Last Thanksgiving, I was told that I was no longer approved for joint replacement surgery because I was too fat. This when I could no longer walk because of the pain. I came across this app, and used it faithfully, every day. I'm 115 lbs lighter, and that done without any significant exercise, got my new joint, and got my life back. I became a pro member in the first month, because I can track my blood pressure, blood sugar, water intake and measurements, so I could see all the results I was having along the way. Best money I've ever spent on any software.
  • Best app to log and travel with!!!

    By Grammys8
    Your barcode reader is faster, and your search options for " brands" gives the best list of restaurants including fast food restaurants and their menus plus nutritional info are so very helpful. I am learning proportions that serve my needs. It's so much easier to travel with. Can you sync with OneTouch Reveal app for logging mgl readings for us diabetics? WOW !!! I found the nutrients insights page and was impressed with the list of all MY Foods listed in order of the most sugar to the least sugar in them ! VERY helpful to a diabetic! THANK YOU LOSE IT!!! The recipe page could be more useful if I could see the ingredients and measurements in that page by taping the card. Because of your app, I am just 4 pounds away from my goal. Your app will be even more useful when I am doing MAINTENANCE. I am not a yo-yo dieter ... i am an ACCORDION over the last 52 years!!! Today l am 1 pound away from my goal !!! This is the ONLY diet app that will help me with with maintenance I have ever found ! NO MORE will I be an ACCORDION !!!!